Strategic Communication: An Introduction to Theory and Global Practice - Falkheimer, Jesper (Lund University, Sweden) - Books - Taylor & Francis Ltd - 9780367769260 - August 16, 2022
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Falkheimer, Jesper (Lund University, Sweden)
Strategic Communication: An Introduction to Theory and Global Practice 2nd edition

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This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.

180 pages, 10 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2022
ISBN13 9780367769260
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 242 × 164 × 24 mm   ·   553 g
Language English  

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