Brand Metrics: Measuring Brand Efficacy along the Customer Journey - Jacek Kall - Books - Taylor & Francis Ltd - 9780367765040 - September 9, 2021
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Jacek Kall
Brand Metrics: Measuring Brand Efficacy along the Customer Journey 1st edition

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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

168 pages, 8 Line drawings, black and white; 34 Tables, black and white; 8 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2021
ISBN13 9780367765040
Publishers Taylor & Francis Ltd
Pages 142
Dimensions 235 × 155 × 19 mm   ·   252 g
Language English  

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