National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History - David M. Higgins-Nikolas Glover - Books - Taylor & Francis Ltd - 9780367762681 - November 28, 2024
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David M. Higgins-Nikolas Glover
National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History

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Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.

248 pages, 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 28, 2024
ISBN13 9780367762681
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 234 × 156 × 18 mm   ·   416 g
Language English  
Editor Glover, Nikolas
Editor Higgins, David M. (Newcastle University, UK)

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