Marketing Higher Education: Understanding How to Build and Promote the University Brand - Paul Sergius Koku - Books - Taylor & Francis Ltd - 9780367749194 - July 15, 2022
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Paul Sergius Koku
Marketing Higher Education: Understanding How to Build and Promote the University Brand

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This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

192 pages, 7 Line drawings, black and white; 1 Tables, black and white; 7 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2022
ISBN13 9780367749194
Publishers Taylor & Francis Ltd
Pages 192
Dimensions 246 × 174 × 17 mm   ·   392 g
Language English  

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