Advertising in MENA Goes Digital - Ilhem Allagui - Books - Taylor & Francis Ltd - 9780367730994 - December 18, 2020
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Ilhem Allagui
Advertising in MENA Goes Digital 1st edition

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Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

226 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2020
ISBN13 9780367730994
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 150 × 220 × 10 mm   ·   450 g
Language English  

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