Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications - - Books - Taylor & Francis Ltd - 9780367697648 - September 25, 2023
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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications

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Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

182 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 25, 2023
ISBN13 9780367697648
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 150 × 220 × 10 mm   ·   660 g
Language English  
Editor El Alfy, Shahira
Editor Kehal, Mounir

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