Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies - Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong) - Books - Taylor & Francis Ltd - 9780367695798 - June 30, 2022
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Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong)
Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies

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Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

204 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2022
ISBN13 9780367695798
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 233 × 154 × 15 mm   ·   318 g
Language English  

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