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Creating Brand Cool: Brand Distinction in the Online Marketplace Joan Abraham 1st edition
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Creating Brand Cool: Brand Distinction in the Online Marketplace
Joan Abraham
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
112 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 17, 2021 |
| ISBN13 | 9780367693152 |
| Publishers | Taylor & Francis Ltd |
| Pages | 100 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | English |
