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The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
210 pages, 4 Tables, black and white; 4 Line drawings, black and white; 5 Halftones, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 27, 2024 |
| ISBN13 | 9780367680916 |
| Publishers | Taylor & Francis Ltd |
| Pages | 210 |
| Dimensions | 234 × 155 × 15 mm · 350 g |
| Language | English |
| Editor | Alvarez-Monzoncillo, Jose M. |
