The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing - Jose M. Alvarez-Monzoncillo - Books - Taylor & Francis Ltd - 9780367678906 - August 8, 2022
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Jose M. Alvarez-Monzoncillo
The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing

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This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 8, 2022
ISBN13 9780367678906
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 240 × 163 × 22 mm   ·   446 g
Language English  
Editor Alvarez-Monzoncillo, Jose M.

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