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Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan - Routledge Interpretive Marketing Research Markus Wohlfeil 1st edition
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Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan - Routledge Interpretive Marketing Research
Markus Wohlfeil
The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d
216 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2020 |
| ISBN13 | 9780367667146 |
| Publishers | Taylor & Francis Ltd |
| Pages | 216 |
| Dimensions | 293 × 305 × 30 mm · 334 g |
| Language | English |
