Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing -  - Books - Taylor & Francis Ltd - 9780367662820 - September 30, 2020
In case cover and title do not match, the title is correct

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing 1st edition

Price
HK$ 605
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Aug 20 - Sep 1
Add to your iMusic wish list

Not rated yet

Also available as:

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.


296 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9780367662820
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 233 × 155 × 26 mm   ·   484 g
Language English  
Editor Karjaluoto, Heikki
Editor Shaikh, Aijaz A.

More from the same publisher