The Routledge Companion to Advertising and Promotional Culture - Routledge Media and Cultural Studies Companions - - Books - Taylor & Francis Ltd - 9780367645120 - December 19, 2024
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The Routledge Companion to Advertising and Promotional Culture - Routledge Media and Cultural Studies Companions 2nd edition

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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 2024
ISBN13 9780367645120
Publishers Taylor & Francis Ltd
Pages 404
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  
Editor McAllister, Matthew P. (Pennsylvania State University, USA)
Editor West, Emily (University of Massachusetts, Amherst, USA)

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