Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing - Kathy Knox - Books - Taylor & Francis Ltd - 9780367641542 - May 30, 2022
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Kathy Knox
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing

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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2022
ISBN13 9780367641542
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 233 × 154 × 16 mm   ·   348 g
Language English  
Editor Knox, Kathy (Griffith Univesity, Australia)
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn

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