Branded Entertainment in Korea - Routledge Critical Advertising Studies - Hyunsun Yoon - Books - Taylor & Francis Ltd - 9780367633639 - May 27, 2024
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Hyunsun Yoon
Branded Entertainment in Korea - Routledge Critical Advertising Studies

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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

78 pages, 1 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9780367633639
Publishers Taylor & Francis Ltd
Pages 78
Dimensions 139 × 216 × 8 mm   ·   124 g
Language English  

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