Stadia Naming Rights in Sport - Sport Business Insights - Gillooly, Leah (Manchester Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9780367630102 - January 29, 2024
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Gillooly, Leah (Manchester Metropolitan University, UK)
Stadia Naming Rights in Sport - Sport Business Insights

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This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

80 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2024
ISBN13 9780367630102
Publishers Taylor & Francis Ltd
Pages 80
Dimensions 216 × 138 × 7 mm   ·   128 g
Language English  

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