Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores - Routledge Focus on Business and Management - Ghalia Boustani - Books - Taylor & Francis Ltd - 9780367628550 - January 9, 2023
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Ghalia Boustani
Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores - Routledge Focus on Business and Management

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This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

134 pages, 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 9, 2023
ISBN13 9780367628550
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 150 × 220 × 10 mm   ·   270 g
Language English  

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