Brand Activism: Advertising and the Ethics of Visibility - Routledge Critical Advertising Studies - Marco Scalvini - Books - Taylor & Francis Ltd - 9780367616618 - December 20, 2024
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Marco Scalvini
Brand Activism: Advertising and the Ethics of Visibility - Routledge Critical Advertising Studies

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This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

136 pages, 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2024
ISBN13 9780367616618
Publishers Taylor & Francis Ltd
Pages 118
Dimensions 223 × 143 × 14 mm   ·   248 g
Language English  

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