Winning with Data in the Business of Sports: CRM and Analytics - Fiona Green - Books - Taylor & Francis Ltd - 9780367610708 - March 18, 2021
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Fiona Green
Winning with Data in the Business of Sports: CRM and Analytics 2nd edition

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This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

240 pages, 18 Halftones, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 18, 2021
ISBN13 9780367610708
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 241 × 161 × 21 mm   ·   484 g
Language English  

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