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Marketing in Latin America and the Caribbean: Contemporary Case Studies
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Marketing in Latin America and the Caribbean: Contemporary Case Studies
Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.
208 pages, 13 Line drawings, black and white; 34 Halftones, black and white; 32 Tables, black and wh
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 18, 2022 |
| ISBN13 | 9780367609061 |
| Publishers | Taylor & Francis Ltd |
| Pages | 206 |
| Dimensions | 246 × 174 × 16 mm · 420 g |
| Language | English |
| Editor | Knight, Joseann (The Univ. of the West Indies, Barbados) |
| Editor | Noboa S., Fabrizio (Univ. S. Francisco de Quito, Ecuador) |
| Editor | Pacheco, Barney G. (The Univ. of the West Indies, Trinidad & Tobago) |
