Current Research on Gender Issues in Advertising - Charles R. Taylor-Yorgos Zotos-Stacy Grau - Books - Taylor & Francis Ltd - 9780367593100 - August 14, 2020
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Charles R. Taylor-Yorgos Zotos-Stacy Grau
Current Research on Gender Issues in Advertising 1st edition

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This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising. <

146 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9780367593100
Publishers Taylor & Francis Ltd
Pages 146
Dimensions 246 × 175 × 22 mm   ·   296 g
Language English  
Editor Grau, Stacy (Texas Christian University, USA)
Editor Taylor, Charles R. (Villanova University, USA)
Editor Zotos, Yorgos (Cyprus University of Technology)

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