Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management - Annarita Sorrentino - Books - Taylor & Francis Ltd - 9780367559083 - April 29, 2022
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Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management

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This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

120 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2022
ISBN13 9780367559083
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 150 × 220 × 10 mm   ·   185 g
Language English  

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