Contemporary Issues in Digital Marketing - Outi Niininen - Books - Taylor & Francis Ltd - 9780367555337 - November 30, 2021
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Outi Niininen
Contemporary Issues in Digital Marketing

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

224 pages, 14 Line drawings, black and white; 12 Tables, black and white; 14 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2021
ISBN13 9780367555337
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 150 × 220 × 20 mm   ·   494 g
Language English  
Editor Niininen, Outi (Jyvaskyla University School of Business and Economics, Mattilanniemi, Finland)

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