Sport Consumer Behaviour: Marketing Strategies - Funk, Daniel C (Temple University, USA) - Books - Taylor & Francis Ltd - 9780367552411 - August 2, 2022
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Funk, Daniel C (Temple University, USA)
Sport Consumer Behaviour: Marketing Strategies 2nd edition

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Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 2, 2022
ISBN13 9780367552411
Publishers Taylor & Francis Ltd
Pages 338
Dimensions 150 × 220 × 20 mm   ·   1.26 kg
Language English  

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