Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies - Park Thaichon - Books - Taylor & Francis Ltd - 9780367548186 - April 29, 2022
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Park Thaichon
Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies

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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

174 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2022
ISBN13 9780367548186
Publishers Taylor & Francis Ltd
Pages 162
Dimensions 233 × 154 × 15 mm   ·   268 g
Language English  
Editor Ratten, Vanessa (La Trobe University, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)

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