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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
554 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 9, 2023 |
| ISBN13 | 9780367531249 |
| Publishers | Taylor & Francis Ltd |
| Pages | 554 |
| Dimensions | 150 × 220 × 10 mm · 1.06 kg |
| Language | English |
| Editor | Dennis, Charles (Middlesex Business School, UK) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
| Editor | Melewar, T C (Middlesex University London, UK) |
