Tell your friends about this item:
Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing T. C. Melewar 1st edition
Price
HK$ 1,978
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Aug 26 - Sep 7
Get notified about new T. C. Melewar releases
Our customers say:
Add to your iMusic wish list
Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
T. C. Melewar
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
600 pages, 31 Line drawings, black and white; 9 Halftones, black and white; 38 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 30, 2021 |
| ISBN13 | 9780367531232 |
| Publishers | Taylor & Francis Ltd |
| Pages | 554 |
| Dimensions | 242 × 162 × 38 mm · 994 g |
| Language | English |
| Editor | Dennis, Charles (Middlesex Business School, UK) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
| Editor | Melewar, T C (Middlesex University London, UK) |
