Corporate Brand Design: Developing and Managing Brand Identity - Mohammad Mahdi Foroudi - Books - Taylor & Francis Ltd - 9780367515027 - September 30, 2021
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Mohammad Mahdi Foroudi
Corporate Brand Design: Developing and Managing Brand Identity 1st edition

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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

288 pages, 2 Line drawings, black and white; 8 Tables, black and white; 2 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2021
ISBN13 9780367515027
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 247 × 175 × 19 mm   ·   516 g
Language English  
Editor Foroudi, Mohammad Mahdi
Editor Foroudi, Pantea (Middlesex University London, UK)

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