Managing Global Strategy: Developing an Effective Strategy in International Business - William H. A. Johnson - Books - Taylor & Francis Ltd - 9780367468552 - October 22, 2020
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William H. A. Johnson
Managing Global Strategy: Developing an Effective Strategy in International Business 1st edition

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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

170 pages, 34 Line drawings, black and white; 2 Halftones, black and white; 18 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 22, 2020
ISBN13 9780367468552
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  

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