Digital Analytics for Marketing - Mastering Business Analytics - Karim Feroz - Books - Taylor & Francis Ltd - 9780367456412 - January 25, 2024
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Karim Feroz
Digital Analytics for Marketing - Mastering Business Analytics 2nd edition

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

320 pages, 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 25, 2024
ISBN13 9780367456412
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 179 × 251 × 20 mm   ·   604 g
Language English  

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