Principles of Strategic Communication - Derina Holtzhausen - Books - Taylor & Francis Ltd - 9780367432478 - July 9, 2021
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Derina Holtzhausen
Principles of Strategic Communication 1st edition

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Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

432 pages, 29 Line drawings, color; 49 Halftones, color; 3 Tables, color; 78 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 9, 2021
ISBN13 9780367432478
Publishers Taylor & Francis Ltd
Pages 342
Dimensions 150 × 220 × 20 mm   ·   760 g
Language English  

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