Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research - Robert V. Kozinets-Rossella Gambetti - Books - Taylor & Francis Ltd - 9780367431426 - December 30, 2020
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Robert V. Kozinets-Rossella Gambetti
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research 1st edition

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Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

328 pages, 27 Line drawings, black and white; 18 Halftones, black and white; 20 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2020
ISBN13 9780367431426
Publishers Taylor & Francis Ltd
Pages 326
Dimensions 254 × 177 × 22 mm   ·   644 g
Language English  
Editor Gambetti, Rossella
Editor Kozinets, Robert V.

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