Social Media Storms: Empowering Leadership Beyond Crisis Management - Ryden, Pernille (Technical University of Denmark, Denmark) - Books - Taylor & Francis Ltd - 9780367425272 - August 26, 2021
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Ryden, Pernille (Technical University of Denmark, Denmark)
Social Media Storms: Empowering Leadership Beyond Crisis Management 1st edition

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.

192 pages, 5 Line drawings, black and white; 6 Halftones, black and white; 2 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2021
ISBN13 9780367425272
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 233 × 155 × 14 mm   ·   278 g
Language English  

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