Project Marketing: A Practical Approach - Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune) - Books - Taylor & Francis Ltd - 9780367350918 - December 30, 2022
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Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
Project Marketing: A Practical Approach

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This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

170 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2022
ISBN13 9780367350918
Publishers Taylor & Francis Ltd
Pages 104
Dimensions 154 × 232 × 9 mm   ·   190 g
Language English  

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