Marketing Channel Strategy: An Omni-Channel Approach - Robert W. Palmatier - Books - Taylor & Francis Ltd - 9780367262099 - July 29, 2019
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Robert W. Palmatier
Marketing Channel Strategy: An Omni-Channel Approach 9th edition

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This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

344 pages, 9 Tables, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 29, 2019
ISBN13 9780367262099
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 252 × 203 × 27 mm   ·   1.06 kg
Language English  

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