Media Economy - Alan B. Albarran - Books - TAYLOR & FRANCIS - 9780367241605 - February 2, 2019
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Alan B. Albarran
Media Economy

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The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives 1 Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society global, national, household, and individual 2 Looking at the key forces technology, globalization, regulation, and social aspects constantly evolving and

Norwegian

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 2, 2019
ISBN13 9780367241605
Publishers TAYLOR & FRANCIS
Dimensions 150 × 220 × 10 mm   ·   250 g   (Weight (estimated))

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