Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice - Media Management and Economics Series - - Books - Taylor & Francis Ltd - 9780367211004 - March 31, 2020
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice - Media Management and Economics Series 1st edition

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This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

266 pages, 4 Line drawings, black and white; 7 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2020
ISBN13 9780367211004
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 152 × 229 × 18 mm   ·   416 g
Language English  
Editor Evens, Tom
Editor Rohn, Ulrike

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