Sports Marketing: A Strategic Perspective - Shank, Matthew D. (Marymount University, USA) - Books - Taylor & Francis Ltd - 9780367141653 - November 30, 2021
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Shank, Matthew D. (Marymount University, USA)
Sports Marketing: A Strategic Perspective 6th edition

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This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

696 pages, 66 Line drawings, color; 86 Halftones, color; 72 Tables, color; 152 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2021
ISBN13 9780367141653
Publishers Taylor & Francis Ltd
Pages 796
Dimensions 173 × 248 × 36 mm   ·   1.55 kg
Language English  

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