Marketing: A Complete Guide - Malcolm McDonald - Books - Palgrave Macmillan - 9780333994375 - April 17, 2003
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Malcolm McDonald
Marketing: A Complete Guide

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Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

584 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2003
ISBN13 9780333994375
Publishers Palgrave Macmillan
Pages 584
Dimensions 156 × 230 × 33 mm   ·   856 g
Language English  

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