From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization - P. Verdin - Books - Palgrave Macmillan - 9780333947302 - September 27, 2001
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P. Verdin
From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization

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Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 27, 2001
ISBN13 9780333947302
Publishers Palgrave Macmillan
Pages 208
Dimensions 167 × 241 × 20 mm   ·   467 g

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