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Business-To-Business Marketing - Profitable Marketing Relationships Series Daniel Michel 2nd ed. 2002 edition
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Business-To-Business Marketing - Profitable Marketing Relationships Series
Daniel Michel
The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate. A major strength of this text is the European perspective it offers.
496 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2002 |
| ISBN13 | 9780333921951 |
| Publishers | Palgrave Macmillan |
| Pages | 496 |
| Dimensions | 189 × 244 × 29 mm · 1 kg |
| Language | English |
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