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New Developments and Approaches in Consumer Behaviour Research
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New Developments and Approaches in Consumer Behaviour Research
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
360 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 3, 1998 |
| ISBN13 | 9780333739075 |
| Publishers | Palgrave Macmillan |
| Pages | 345 |
| Dimensions | 170 × 244 × 25 mm · 766 g |
| Editor | Balderjahn, Ingo |
| Editor | Mennicken, Claudia |
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