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Branding: A Key Marketing Tool 2 Revised edition
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Branding: A Key Marketing Tool
Brands are among the most valuable assets of most of today's corporations. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.
218 pages, photographs, index illustrated
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 18, 1991 |
| ISBN13 | 9780333560761 |
| Publishers | Palgrave Macmillan |
| Pages | 220 |
| Dimensions | 155 × 235 × 19 mm · 503 g |
| Editor | Murphy, John M. |
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