Branding the Candidate: Marketing Strategies to Win Your Vote - Praeger Series in Political Communication - Lisa D. Spiller - Books - Bloomsbury Publishing Plc - 9780313394041 - July 15, 2011
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Lisa D. Spiller
Branding the Candidate: Marketing Strategies to Win Your Vote - Praeger Series in Political Communication

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American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

209 pages, black & white illustrations, black & white tables, maps

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 15, 2011
ISBN13 9780313394041
Publishers Bloomsbury Publishing Plc
Pages 228
Dimensions 156 × 235 × 23 mm   ·   521 g
Language English  

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