The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth - Joseph Turow - Books - Yale University Press - 9780300188011 - February 5, 2013
In case cover and title do not match, the title is correct

Joseph Turow
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Joseph Turow releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 2013
ISBN13 9780300188011
Publishers Yale University Press
Pages 256
Dimensions 148 × 227 × 17 mm   ·   358 g
Language English  

More by Joseph Turow

Show all

More from the same publisher

See all of Joseph Turow