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The Tangled Web They Weave: Truth, Falsity and Advertisers Ivan L. Preston
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The Tangled Web They Weave: Truth, Falsity and Advertisers
Ivan L. Preston
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 2002 |
| Original release date | 1994 |
| ISBN13 | 9780299141905 |
| Publishers | University of Wisconsin Press |
| Pages | 224 |
| Dimensions | 160 × 235 × 21 mm · 521 g |
