High-Tech Campaigns: Computer Technology in Political Communication - Gary W. Selnow - Books - ABC-CLIO - 9780275941505 - November 23, 1993
In case cover and title do not match, the title is correct

Gary W. Selnow
High-Tech Campaigns: Computer Technology in Political Communication

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The author discusses targeted communication, and how computers can help communicators understand their audiences in order to devise messages with individual appeal. Against this theoretical background, he looks at public surveying techniques and the effects of these technologies on American voters.

240 pages, figures, tables, appendices, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 1993
ISBN13 9780275941505
Publishers ABC-CLIO
Pages 240
Dimensions 150 × 220 × 20 mm   ·   589 g

More by Gary W. Selnow

Show all

Mere med samme udgiver

See all of Gary W. Selnow ( e.g. Hardcover Book and Paperback Book )