Strategic Brand Managem.NA - K.L. Keller - Books - Pearson Education Limited - 9780273779414 - October 1, 2012
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K.L. Keller
Strategic Brand Managem.NA 4th edition

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For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

600 pages, col. Illustrations, ports. (chiefly col.)

Media Books     Book
Released October 1, 2012
ISBN13 9780273779414
Publishers Pearson Education Limited
Pages 592
Dimensions 220 × 280 × 20 mm   ·   1.18 kg

Mere med samme udgiver

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