Consumer Behaviour: a European Perspective - Michael R. Solomon - Books - Pearson Education Limited - 9780273772729 - June 6, 2013
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Michael R. Solomon
Consumer Behaviour: a European Perspective 5 Rev edition

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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

704 pages, Illustrationsstrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 6, 2013
ISBN13 9780273772729
Publishers Pearson Education Limited
Pages 704
Dimensions 197 × 263 × 25 mm   ·   1.32 kg
Language English  

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