Advertising: strategy, creativity and media - Chris Fill - Books - Pearson Education Limited - 9780273760894 - October 1, 2012
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Chris Fill
Advertising: strategy, creativity and media

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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

416 pages, col. Illustrations, col. ports.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2012
ISBN13 9780273760894
Publishers Pearson Education Limited
Pages 416
Dimensions 196 × 265 × 19 mm   ·   768 g
Language English  

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